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Who we are, and what we do…
Publishing today is something quite different than it was just a few years ago. Rapid developments in the digital realm are providing us with astonishing tools to enhance communication between people at all levels of their lives. The advent of electronic tablets and multi-tasking communication devices has spawned an entirely new way of thinking in how we empower, enrich, entertain, and educate.
Creative Storytellers is very much part of this publishing revolution. We are helping redefine the way we assimilate knowledge, how we read books, and how to facilitate open discussion on issues that really matter. The current marketplace is full of ideas about where book publishing is going, what formats are most suitable, and what kind of accessibility and tools people require. In many cases, online distributors seem to be “reinventing the wheel” in terms of proprietary software, seeking to secure their own niche, often in an attempt to monopolize or dominate sales. Creative Storytellers follows its own initiates, developing its digital media using well-established, tried-and-true yet ever-evolving applications.
One of the main issues with which publishers have to contend is that of portability. Most of the eReaders in the market today have addressed this issue yet most still require subscribers to use proprietary software. And that’s fine….but we believe in giving the consumer both browser-based access to our eBooks and other media as well as device-portable content versions. In our opinion, the only tried-and-true software that offers this kind of portability is Adobe Acrobat® with its free and newly-enhanced Acrobat Reader®. Our digital products, such as eBooks, are therefore formatted for universal use in PDF (Portable Document Format), readable on virtually all computers, PDAs, and tablets. In fact, our eBooks load easily into applications and utilities such as Apple’s iBooks®, and are eminently readable on devices such as the iPad® and Barnes & Noble’s Nook®.
When it comes to marketing and distribution, Creative Storytellers harnesses all the tools available to us from traditional methods right through the spectrum of today’s social networking. This gives us broad reach at minimal cost to get news of our publications into the public eye, and also to maintain sale cover time with ongoing networks and connections.
At Creative Storytellers, we have a fundamental philosophy: give people what they want. And we amplify this by forging strong bonds with our authors and partners in publishing so that all concerned achieve maximum benefit from our relationships.
Our approach to printed books…
The advent of on-demand digital printing and binding, coupled with ever-evolving technology in the way we approach reading itself, has caused traditional publishers to take a hard look the future of books. There are those who believe that the printed book has seen its heyday. Others believe that printed books will always be in demand. But the reality is that publishers won’t be willing to invest in mass printed material like before; it simply is not cost-effective to do anymore. The demand has already shifted in large measure towards electronic books and other content-delivery systems and mechanisms.
At Creative Storytellers, our approach is simple. We believe that the very way we absorb information is undergoing a major revolution. Readers now demand a far more dynamic experience than the printed page can deliver, hence the plethora of electronic, multi-tasking deices in the market today. The content that can be delivered to these devices can be truly enriching, using every possible type of media from text, to audio, to video. Development and delivery of this type of content is our specialty.
However, we also believe the the printed book will be around for many years to come. In fact, we believe that the printed book will become more and more valuable as time goes by, and will by default become a collector’s item. We therefore continue to proudly publish printed books but as limited-issue, collector’s editions, each numbered and signed by the author, and presented in beautiful slip cases. And for the most part, we produce electronic versions of these collector’s edition as well.